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Beyond Booked Out

Sydney, NSW

Monday 30th March 2026

A one day experience designed to strengthen your foundations, elevate your client journey, and bring clarity to your next stage of growth as a wedding professional.

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What the workshop is

This workshop is an immersive learning day for wedding industry professionals who want to refine their business practices, elevate their brand experience, and reconnect with their purpose.

You will spend the day learning from leaders, participating in guided discussions, and building practical skills you can apply immediately.

The focus is clarity, confidence, and real world impact.

Who this workshop is for

This workshop is ideal for wedding professionals who want to:

- Strengthen their business and workflow

- Refine their pricing with confidence

- Improve client communication and experience

- Position themselves clearly in their market

- Feel inspired and supported by industry peers

Whether you are early in your journey or optimizing your next level, this experience helps you move forward with intention.

What you will walk away with

- Clear direction on your next phase of growth

- A supportive framework for pricing and service design

- Practical tools and templates that reduce overwhelm

- Strategies that elevate your client experience

- Confidence in your unique value

- A community of peers who understand your world

The experience

Designed for depth, connection, and clarity.

- Keynote sessions from industry professionals

- Facilitated discussions that encourage honest insight

- Guided exercises that help you rebuild or refine your foundations

- Practical business and workflow tools

- Space to connect with others who share your standards and values

Agenda Overview

Beyond Booked Out is a full day of high level education, strategy and practical implementation designed to help wedding professionals elevate their brand, refine their systems and build sustainable business success.

The day begins with a warm welcome, followed by an opening keynote from Natalie Arnold that sets the foundation for clarity, structure and calm leadership. Natalie will guide attendees through the mindset and framework needed to create a more intentional and confident business.

The morning continues with guided discussions and practical learning designed to build strong foundations. After morning tea, Toni Bache will take the stage to explore modern marketing, the role of AI assisted workflows and how to create consistent demand without adding pressure to your workload.

The afternoon focuses on implementation, visibility and professional momentum. You will move through structured exercises designed to turn insight into action and set clear priorities for your next stage of growth.

The day concludes with an introduction to The Celebration Studio Community and an opportunity to connect with other professionals during networking time. Many attendees find that the relationships formed here continue to support their growth long after the workshop ends.

Please note that specific inclusions, additional speakers and timings will be provided to attendees in advance of the workshop.

Speakers

Natalie Arnold

Founder of The Celebration Studio and Under the Arbour

Keynote: Booked Out Isn't the Goal - Built for It Is

  • Natalie Arnold is an award winning wedding planner, educator and creative business leader with more than 15 years across major events, stadium environments and premium weddings throughout Australia. Known for her calm under pressure and her ability to bring clarity into complex, high stakes moments, Nat teaches a principle she lives by: calm is a strategy, not a personality trait.

    Her background as the youngest Australian to run a marathon on all seven continents unassisted, and her upcoming North Pole marathon, reflect the mindset she brings into business. Nat has built two respected brands grounded in excellence, client experience and intentional growth. She specialises in helping wedding professionals evolve from busy and reactive into structured, sustainable and high performing.

    In her opening keynote, Nat explores brand evolution, sustainable business structure, leadership under pressure and the operational foundations required to build a business that lasts beyond a season. Her session sets the tone for a day of transformation, clarity and professional elevation.

Toni Bache

Global Business Coach and AI Specialist

Keynote: Demand on Command - How to Upgrade Your Marketing and Leverage AI to Accelerate Your Growth and Give Time Back to Your Days

  • Toni Bache is an internationally recognised business coach known for her work in digital transformation, AI assisted workflows and scalable marketing systems. With a background in corporate leadership and high performance coaching, she has guided thousands of creative entrepreneurs across Australia, New Zealand, Europe and North America to streamline their operations and grow their visibility with confidence.

    Toni specialises in turning complex technology into simple, practical tools that reduce workload and increase demand. She teaches business owners how to build predictable marketing ecosystems, use automation to maintain consistency and create content systems that generate enquiries without relying on constant manual effort.

    Her keynote equips wedding professionals with the strategies, tools and structure needed to amplify their visibility, streamline their workload and create demand with intention, not exhaustion. Attendees will learn how to integrate AI in a way that supports their brand, enhances their communication and gives time back to their days.

More to come soon

Further keynote speakers and MC details will be released soon. Stay tuned for further announcements!

Workshop partners

We partner with brands who share our standards and commitment to elevating the wedding industry.

Ticket options

Standard Ticket

Everything you need for a full day of clarity, tools, and connection.

  • Full workshop access

  • All keynote sessions

  • All breakout discussions

  • Access to the community Q&A during the day

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Premium Ticket

For professionals wanting a deeper, more personalised experience.
Includes everything in Standard plus:

  • A private 45 minute one to one session with Natalie after the workshop to unpack your goals, refine your next steps and ensure you leave with a personalised plan you can take action on immediately.

  • An intimate dinner experience with Nat and a select group of industry peers

  • Priority seating at the workshop

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Location

Modern lobby area with a large digital screen displaying a fiery orange and yellow abstract image, surrounded by wooden paneling and a seating area with colorful stools and floral arrangements.

477 Pitt, Sydney NSW

The workshop is hosted at a beautiful, light filled venue designed to support creative thinking and meaningful connection.

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Workshop FAQs

  • The workshop will be hosted at 477 Pitt in Sydney. Full venue details, entry instructions and floor information will be provided after ticket purchase.

  • Yes. 477 Pitt is located in the heart of Sydney CBD within easy walking distance of Central Station and multiple bus routes.

  • Limited parking is available in nearby commercial car parks. We recommend using public transport where possible due to CBD congestion.

  • Yes. The venue offers lift access, accessible bathrooms and step free entry pathways. If you have specific requirements, contact us ahead of time.

  • Yes. Catering is included in your ticket. Dietary requirements will be collected during checkout and passed on to the venue. Please ensure the information you provide is correct.

  • All workshop materials will be provided. You are welcome to bring your preferred device or notebook.

  • Yes. Transfers require written approval so we can update the attendee list and dietary requirements. Contact us if needed.

  • Yes. The workshop format includes intentional opportunities to connect with peers.

  • Yes. A full pre event email will be sent, including venue arrival instructions, agenda, what to expect and any last minute guidance.

Ready to join us

If you are feeling called to strengthen your foundations and elevate your next stage of growth, this is your invitation to join us for a day of clarity, connection and momentum.

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